Ella Landry
Communication &
Media Studies Professional
Cupcakes for the Homeless Fundraiser
For my Operations Management class, I led a team project focused on maximizing profit generation through strategic planning and execution. The challenge required designing, implementing, and documenting a revenue-generating initiative. It was my original idea to create a cupcake decorating contest as our fundraising strategy, which I personally conceptualized and proposed to the team. After presenting my vision, the team enthusiastically adopted my concept for implementation. I then took the lead in producing and directing the documentary film that captured our entire process, from planning through execution, showcasing both my creative vision and my project management skills.

Our initiative outperformed all other teams in the class, generating the highest amount of revenue! This project demonstrated my abilities in strategic planning, creative problem-solving, team leadership, and financial management in a practical business context.